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How the UFC landed a $7.7 billion deal with Paramount after a whirlwind 48 hours, according to TKO execs

Just how big of a surprise was the UFC’s bombshell $7.7 billion deal with Paramount and CBS? So big that even UFC CEO Dana ...

Dana White On How UFC Landed Its Blockbuster $7.7 Billion Streaming Deal With Paramount

UFC's CEO reveals why he wanted David Ellison's muscle behind his MMA giant, why pay-per-view events no longer work, and what ...

Milestone UFC Paramount Deal Sparks Boxing World Debate On PPV's Future

On August 11, news broke that will alter the business landscape of combat sports forever: Starting in 2026, Paramount has acquired the U.S. streaming and broadc ...

Dana White didn't see UFC-Paramount deal coming, dishes on non-PPV era expectations

Dana White sheds light on the UFC and Paramount deciding to ditching the pay-per-view model as part of their $7.7 billion ...
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Paramount will become the new home to all UFC events in the US under 7-year deal with TKO Group

Paramount will become the new home to Ultimate Fighting Championship events across the U.S. next year, through a seven-year ...