The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

Gunnar Wiedenfels told an investors conference "there’s a lot more openness to discuss the options" ahead for additional ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

The HBO Max name is returning to your screen. Find out why Warner Bros. Discovery is once again reversing course on its Max ...

HBO has announced that the name of its streaming service is changing back from Max to HBO Max this summer. HBO Max is what ...

All I’m saying is if HBO Max really wanted to play that card, they should have gotten Jude Law to reprise his character from ...

Warner Bros. Discovery announced that the streaming platform Max is set to become HBO Max again, two years after the company ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

Actor and comedian Tim Meadows had arguably the best response to Warner Bros. Discovery bringing back HBO Max.

The decision to rebrand from HBO Max to Max and back again has people laughing. At least HBO Max can laugh at itself, too.

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...