After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the ...

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

Warner Bros. Discovery's social media accounts have been having a lot of fun with fans after it was announced that Max is ...

Warner’s decision to drop HBO from HBO Max in 2023 followed its move to merge its HBO dramas and Warner Bros’ content across ...

Warner Bros. Discovery will revert the name of its streaming service to the original HBO Max, which says a lot about how much ...

HBO Max became simply Max in 2023. Now Warner Bros. Discovery is going back to basics and reclaiming a brand long associated ...

The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...

During Wednesday's upfront presentation, Warner Bros. Discovery announced Max will be rebranded as HBO Max starting this ...

Strategic shift leverages HBO’s prestige to boost brand recognition and reconnect with premium content loyalists across ...

Warner Bros. Discovery is hitting rewind on Max’s branding, bringing back the HBO name it dropped from the streaming service ...

In its latest rebrand, HBO has brought back the 'HBO Max' name, and leaned into the chaos by poking fun at itself online.