Google's recently-released updated edition of Google Analytics – Google Analytics 4 (GA4) is defined as a paradigm shift in its data collection and web traffic analysis software. Federico D'Uva, lead ...

Did you forget to complete your properties’ Google Analytics 4 (GA4) setup before the Universal Analytics (UA) deprecation on July 1? Today, we begin shutting down Universal Analytics as we welcome ...

Google Analytics 4 introduced new instant support features to assist users in navigating the platform more effectively. Additionally, a set of new GA4 video tutorials was launched on YouTube, offering ...

As we bid Google Universal Analytics (UA) its final adieu, we caught up with Product Director of Google Analytics, Steve Ganem, about its successor — Google Analytics 4 (GA4). We wanted to know how ...

Google Analytics 4 integrates with Accelerated Mobile Pages; updates enable data collection, but limitations remain. GA4 now supports AMP analytics. A simple update enables data to flow into GA4. AMP ...

Google has started pulling the plug on Universal Analytics today, as GA4, the new standard, takes over. Universal Analytics has been in place for Google Analytics since 2012, with it acting as the ...