The new device targeting for PMax campaigns in Google Ads will let you optimize spend across computers, phones, tablets, and ...

In a move that could reshape how African businesses connect with online customers, Google has globally launched AI Max for ...

Google’s AI now auto-optimizes images in PMax campaigns, including pulling visuals from landing pages by default.

The media conglomerate boasted a portfolio that drives $1.4 trillion of consumer spending every month — and took shots at its ...

Google has announced a new Google Ads search campaign feature named AI Max. Google says AI Max for Search campaigns is a "new ...

Advertisers can benefit from curated pre-screen exclusion lists across Google’s Search Partner Network Inventor.

Discover 6 new ways to optimize PPC campaigns across multiple sectors using AI tools, and client-specific strategies.

How Much Does to Google PPC cost? Learn what affects your budget, how pricing works and how to plan campaigns that deliver ...

Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the launch ...

Avoid common pitfalls of automated ad copy in Google Ads. Here’s how to keep your ad copy clear, accurate, and on-brand.

We view AppLovin’s financial position as reasonable and improving. As of March 2024, the firm had nearly $550 million in cash and $3.5 billion in long-term debt. AppLovin recently increased its total ...

I’ve been ruminating about what marketers really want from their programmatic vendors since attending last week’s Possible ...