Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...

Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand ...

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the ...

Two years after Warner Bros. Discovery (WBD) rebranded its streaming service to Max, the company is reverting to its old name ...

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

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WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

The internet was full of memes and jokes when it was reveled that the HBO was going back in the title of Max. Not one to be ...

This summer, Max is rebranding back to HBO Max just after two years of switching over. During this time, while HBO and Max ...

During Wednesday's upfront presentation, Warner Bros. Discovery announced Max will be rebranded as HBO Max starting this ...

Warner Bros. Discovery made a surprise announcement on Wednesday: it was re-re-branding its flagship streaming service as ...

Normally, Conan O'Brien and the "Inside the NBA" stars get the biggest laughs at a Warner Bros. Discovery (and before that, a ...