Mattel and Roblox are expanding their partnership, releasing new Roblox titles inspired by Mattel brands. Roblex will debut a Monster High experience on Oct. 24 and will follow with franchises ...
Mattel and Roblox expand partnership with new branded games like Monster High. Discover how this boosts digital engagement and stock performance.
Loyalty programs show that brands have been using game mechanics for years, and platforms such as Roblox demonstrate the ...
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