Loyalty programs show that brands have been using game mechanics for years, and platforms such as Roblox demonstrate the ...
Forget phones and tablets—parents are rediscovering the old-school PC as the ultimate tool for kids to learn, code, and ...
Mattel and Roblox are expanding their partnership, releasing new Roblox titles inspired by Mattel brands. Roblex will debut a Monster High experience on Oct. 24 and will follow with franchises ...
Mattel has launched "Monster High" inspired video games in Roblox and Fortnite. The toy company is building out its in-house ...
Mattel and Roblox expand partnership with new branded games like Monster High. Discover how this boosts digital engagement and stock performance.
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Mattel expands collaboration with Roblox
Mattel (MAT) and Roblox (RBLX) announced an expanded collaboration to introduce a series of new Roblox titles inspired by some of Mattel’s “most ...
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