Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

What is Roblox? ROBLOX is an online virtual playground and workshop, where kids of all ages can safely interact, create, have fun, and learn. It’s unique in that practically everything on ROBLOX is ...

What is Roblox? ROBLOX is an online virtual playground and workshop, where kids of all ages can safely interact, create, have fun, and learn. It’s unique in that practically everything on ROBLOX is ...

How do Grow a Garden seed stages work? Added on September 27 as the Fall Market shuttered, evolving (or "evo") seeds add extra stages of care to the standard growth mechanic of the hit Roblox game.

How do you beat the Ram in 99 Nights in the Forest? Whether you've fallen foul of the woken beast or are simply doing the smart thing in researching the enemy before you're forced to face it, we've ...

Roblox's online gaming platform attracts millions of users every day, which has translated to incredible growth for the business over the years. The company has come under fire for not doing enough to ...

Roblox has massive engagement but limited monetization beyond Robux. The company has been laying down the foundations for an expansive advertising business. Its success will depend on its ability to ...