Forget the console war, Xbox is now trying to get you off your phone says studio head

Xbox Game Studios head Matt Booty has said that the brand is now competing with platforms like TikTok and other forms of entertainment more than rival console manufacturers.
Gamepressure

„Games are too expensive.” No Rest for the Wicked creator and Adrian Chmielarz explain why exclusivity no longer makes sense

Several well-known people in the game industry, including Adrian Chmielarz, have criticized the idea of exclusive titles.