Psychology reveals that fear, masculinity, and social norms drive U.S. gun culture—and shifting these mindsets can reduce violence.

The digital age has transformed how we consume information, particularly during moments of crisis and catastrophe. Our ...

Jane Goodall’s life included years of detailed field observations and decades of tirelessly advocating for great ape ...

Every day, millions of consumers encounter thousands of advertising messages without realizing the sophisticated psychological techniques embedded within them. Modern advertising campaigns rely ...

BBVA in Switzerland, together with the bank's Behavioral Economics team, has launched ‘Investing in the Mirror.' ...

As a matter of fact, studies have shown that human beings use two strategies to figure out and anticipate the conduct of ...

A revolution in consumer priorities has seen a radical shift in consumer behavior over the past two decades, where people have significantly reorganized their purchasing priorities. It is no longer ...

Let's apply Maslow's hierarchy of needs to financial planning to create a guide for ranking financial priorities.

Summary: New research shows that people tend to prefer simple explanations even when complex ones are more accurate. The study found that individuals focus mainly on visible or known causes while ...

Scent influences mood memory and emotional wellbeing Keep reading on The WiC Project Lifestyle Blog & Miriam's Boutique: Home ...

Two recent events have kept me awake through the night, turning restlessly on my bed as my mind wrestled with a haunting ...