Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

A rare visitor from beyond our solar system, comet 3I/Atlas, is poised to make a dramatic close approach to Mars this Friday, as a fleet of spacecraft trains its sights on the interstellar visitor.

Roblox on Monday announced an early version of a 3D object generator, the first of several AI models the company plans to release. Why it matters: The tool could help creators develop new Roblox ...