Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...

It’s always a curious thing to see what certain collaborations will lead to and how one side will attempt to make “the most use” of the other. In the case of Roblox, they’ve been trying for a long ...

Google and Roblox have teamed up to create an experience for Play Points members. Players will be able to access an area called the Diamond District that offers an obstacle course, mini-games, and ...

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As Roblox bets big on the future of user-generated content, the online game platform ubiquitous in the under-13 age group is staffing up accordingly. The company announced Tuesday that it has hired ...

Google has launched a new Roblox experience based on its Play Points rewards programme called the Diamond District. The space features an obstacle course, mini-games, and digital and physical rewards, ...

Roblox just made its biggest advertising power move yet – and it could change how brands think about gaming, attention, and ad formats that don’t make people want to rage-quit. Google and Roblox team ...