News

Sydney Sweeney and Trump may have been good for American Eagle’s stock, but maybe not demand, data shows

When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

American Eagle Foot Traffic Falls Nearly 9% Year-Over-Year Amid Sydney Sweeney Controversy

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

I created the meme at the center of Lizzo's American Eagle feud with Sydney Sweeney... here is what I REALLY think

Sydney Sweeney's American Eagle ad sparked a furor last week with even singer Lizzo poking fun at the on-screen star.

Dr Phil Vows To Use His Money To 'Show Support' For Sydney Sweeney Amid American Eagle Ad Backlash

Sydney Sweeney has found allies in the most unexpected people, and Dr. Phil, has now joined her little club of defenders.

Just 12 percent found Sydney Sweeney ad campaign offensive: Polling

A little over a tenth of Americans found Sydney Sweeney’s recent American Eagle ad campaign offensive, according to a new poll. When asked in the Economist/YouGov poll about the ad campaign, 12 ...