When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

American Eagle sparked a firestorm online late last month when the clothing company released a commercial featuring Sweeney, ...

Americans Eagle shares rose more than 23% on Monday, Aug. 4, after President Donald Trump praised its controversial ad ...

The president called her much-debated jeans campaign the “HOTTEST” ad out there, which seemed to start a stock rally.

President Trump said he liked American Eagle's ad with Sydney Sweeney, reportedly a Republican. He knocked Taylor Swift, who ...

Trump added on Truth Social: “Sydney Sweeney, a registered Republican, has the HOTTEST ad out there. It’s for American Eagle, ...

Trump says Sydney Sweeney's American Eagle ad is “fantastic” after learning she’s a registered Republican. (According to ...

Donald Trump has given Sydney Sweeney’s viral American Eagle ads the thumbs-up after reports that the Euphoria actress is a ...

Trump’s approval came after the “Euphoria” and “White Lotus” actress revealed that she is a registered Republican voter.

President Trump called Sydney Sweeney's controversial American Eagle jeans ad campaign 'fantastic' upon learning she is a ...