Apple executive Eddy Cue said the iPhone maker is “actively looking at” adding AI as an alternative to search. What this ...

Apple is developing specialized chips that will power future devices including its first smart glasses, artificial ...

Google has been worrying about losing search share to AI engines like ChatGPT for a couple of years.

Apple says AI engines like ChatGPT are cutting into Google search, but Google says that's not true. Both arguments could be true.

Apple’s AI efforts haven’t made the same kind of impact as Google’s Gemini, Microsoft Copilot, or OpenAI’s ChatGPT. The ...

If you're not sold on Apple Intelligence so far, you can disable some features or turn it all off in iOS or MacOS.

Apple is “actively looking at” reshaping the Safari web browser on its devices to focus on AI-powered search engines, ...

Apple's plans to integrate AI-powered search in Safari could reshape the search landscape, posing a major threat to Google's ...

The ramping of work on smart glasses in particular would allow Apple to compete with the popular Ray-Ban spectacles offered ...

The Apple senior VP testified as part of a Justice Department lawsuit against Google that Apple is considering revamping its ...

Meanwhile, Google is also pushing its own AI tools. CEO Sundar Pichai recently said Google is close to a deal that would ...

If Apple adds AI search tools to Safari, it could affect how advertisers spend their money. With new options besides Google, ...