Brian Niccol has led Starbucks for almost a year, and it has been a bumpy ride to revamp the coffee chain’s brand. Wall ...

CEO Brian Niccol believes speeding up Starbucks’ customer service could hold the key to turning around its in-store sales ...

Starbucks will roll out its “Green Apron Service” model to all 11,000 U.S. company-operated stores by September, according to ...

Starbucks CEO sets a new service goal for baristas in order to improve in-store experience for customers, changes happen at ...

It's been one year since former Chipotle CEO Brian Niccol took over as CEO of Starbucks (SBUX). F/m Investments CEO and chief ...

Starbucks' ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world's largest coffee shop chain.

Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its “green apron service” plan. Here’s what the strategy involves.

Starbucks is brewing up some new technology with the hopes of turning around sluggish sales. The coffee chain is launching a ...

Starbucks shares rose about 3% in early trading on Wednesday as the coffee chain's strong quarterly sales signaled CEO Brian ...

Starbucks shares climbed in extended trading Tuesday, as CEO Brian Niccol said the company is "ahead of schedule" on its turnaround effort.

Starbucks has awarded its new chief executive Brian Niccol cash and stock potentially worth more than €102 million, and an office 1,100 miles from the company’s HQ.

Starbucks CEO Brian Niccol announced a significant change to its hybrid work policy that will affect hundreds of employees ...