News

Warner Bros.’ David Zaslav Tried to Rebrand HBO. It Didn’t Work.
Warner Bros. Discovery had a plan to turn HBO into Netflix. Here’s where it went wrong.
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Dropping HBO Was a Mistake, and Warner Bros. Discovery Isn’t Afraid of Admitting It
Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and ...
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Warner Bros Discovery changes streamer Max back to HBO Max, pledges focus on quality over quantity
The name change, unveiled as part of its Upfront presentation in New York on Wednesday, comes as WBD shifts from prioritising ...