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Variety on MSN · 4d

Why David Zaslav Was Wrong to Get Rid of HBO’s Name in HBO Max

A little more than two years after lopping “HBO” off of the streamer’s name to create the breezily-named Max streamer, Warner Bros. Discovery has decided to reverse course. Max — the unloved mononymous identity, too cool or too anxious to acknowledge its origins — is HBO Max once more .

APP.com Asbury Park, NJ on MSN · 4d

Max or HBO Max? Here's why the streaming platform changed its name again

Warner Bros. Discovery is changing the name of its streaming platform back to its original name, HBO Max. Launched in 2020, HBO Max changed its name to just Max in 2023, after a merger between Warner Media and Discovery, Inc. in 2022.

Paste Magazine · 4d

Max Is Changing Its Name Back to HBO Max (Again)

Two years after dropping "HBO" from the name, Max is HBO Max once again ... while of course not acknowledging that any mistake was made.

4don MSN

Warners Reverses Course: Changes Max’s Name Back to HBO Max

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

8h

John Oliver Compares HBO Max/Max Branding Fiasco to Trump’s Renaming the Gulf of America

HBO host John Oliver is just as confounded as everyone else about Warner Bros. Discovery's decision to revert the name of Max ...

Bounding Into Comics1d

Warner Bros. Discovery Is Reverting Max’s Name To HBO Max This Summer In A “Quality Over Quantity” Move

Warner Bros. Discovery came to their senses and will switch Max's name back to "HBO Max" starting this summer.

Dropping HBO Was a Mistake, and Warner Bros. Discovery Isn’t Afraid of Admitting It

Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and ...

10don MSN

David Zaslav Declares, “This Is The Strongest HBO Has Ever Been”, Likens It To NBC In “Must-See TV” Era

Warner Bros. Discovery CEO David Zaslav believes "this is the strongest HBO has ever been," with a cultural grip reminiscent ...

4don MSN

Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split

We’re not quite there yet, but it sure feels imminent.

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