Gunnar Wiedenfels told an investors conference "there’s a lot more openness to discuss the options" ahead for additional ...

The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...

Warner Bros. Discovery sees unexpected success with A Minecraft Movie and Sinners, boosting profits. Read here for an ...

Strategic shift leverages HBO’s prestige to boost brand recognition and reconnect with premium content loyalists across ...

Warner Bros. Discovery U.S. Ad Sales unveiled NEO and DemoDirect, two new solutions, with NEO to be launched later this year, that will “accelerate the effectiveness and efficiency of brands … The ...

The argument was that HBO was a brand for elites and would turn off “everyday” people who didn’t worship at the altar of ...

Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and brand clarity.

Warner Bros. Discovery knew the announcement that it was restoring “HBO” to the name of its Max streamer would elicit ...

The rebranding follows a broader strategic realignment at WBD, which the company says has helped reverse streaming losses by nearly $3 billion over two years and add 22 million subscribers globally in ...

Patties Food Group teams up with Warner Bros Discovery to launch nostalgic Looney Tunes-themed party packs.The ...

Warner Bros. Discovery will revert the name of its streaming service to the original HBO Max, which says a lot about how much ...

Warner Bros. Discovery announced at the Upfront event on Wednesday (14) that the company’s streaming platform will revert to ...