Max will rebrand once more as HBO Max. Speaking on stage during Warner Bros. Discovery’s Upfront presentation to advertisers, HBO chief executive Casey Bloys announced that the company’s streaming platform,

After two years as Max, HBO Max is once again becoming... HBO Max. It joins a long line of brand reversals that demonstrate the power of established brand equity

HBO's streaming service, which has been known simply as Max for the past two years, will return to its old name of HBO Max this summer.

Hace dos años, Warner Bros. Discovery Inc. eliminó la marca HBO del nombre de su principal servicio de streaming, confiando en que el nombre Max transmitiría el amplio alcance de la programación de la empresa de medios.

Discovery announced during Wednesday's Upfront presentations that its big streaming app, Max, will be rebranded once again. And it's a name we're all familiar with. It's "the plot twist everyone's been waiting for,

We’re not quite there yet, but it sure feels imminent.