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James Gunn Hilariously Mocked HBO Max's Name Change, But Head Honcho Casey Bloys Totally Admitted It Not-So-Hilariously Keeps Him Up At Night
The internet was full of memes and jokes when it was reveled that the HBO was going back in the title of Max. Not one to be ...
Why David Zaslav Was Wrong to Get Rid of HBO’s Name in HBO Max
A little more than two years after lopping “HBO” off of the streamer’s name to create the breezily-named Max streamer, Warner ...
HBO Max Is Back As Warner Bros. Discovery Changes Name, Again
After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the ...
Max is Going to Be HBO Max Again
Two years after changing the name of HBO Max to just Max, Warner Bros. Discovery (WBD) is reversing its decision. Starting ...
Max is going to be HBO Max. Again. Here's what that really means.
Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.
HBO Max Enters Hall of Fame of Corporate Brand Reversals Alongside Netflix, Coca-Cola
Wednesday's name change adds Warner Bros. Discovery to an infamous list of prominent companies that have made well-publicized ...
Inside the Warner Bros. Discovery Upfront: Big Laughs for ‘HBO Max' Name Change; No NBA, But Shaq Still Stops By to Promote ‘Superman' Movie
Normally, Conan O'Brien and the "Inside the NBA" stars get the biggest laughs at a Warner Bros. Discovery (and before that, a ...
Max streaming app will be called HBO Max once again: 'The plot twist everyone's been waiting for'
Discovery announced during Wednesday's Upfront presentations that its big streaming app, Max, will be rebranded once again.