The mechanical bull has been part of a Ram marketing campaign, as the brand touts a return to NASCAR and the return of the Hemi V8 engines to its vehicles.

Ram officials asked for help locating the "Bucking Hemi" after it disappeared. The Oakland County's sheriff said the case wasted investigators' time.

Orders for the 2026 Sixpack-powered Dodge Charger Scat Pack have already begun, and vehicles are set to hit showrooms in the ...

Dodge is driving into Woodward Cruise weekend on Saturday, August 16, in Metro Detroit with a new lineup of 2026 model-year ...

First Harambe, then Peanut the Squirrel — and now, Ram has lost its own larger-than-life mascot. The automaker’s V8-powered mechanical bull, nicknamed the “Bucking Hemi,” has vanished after ...

Ram officials claimed its "Bucking HEMI" mechanical bull was stolen on Saturday, Aug. 9. The sheriff's office, however, says the brand made it all up.

According to Stellantis, the Bucking HEMI was stolen Saturday, Aug. 9, after Roadkill Nights, a Ram-sponsored event in ...

The Woodward Dream Cruise is allegedly "North America's largest celebration of automotive culture, attracting nearly one ...

The Oakland County Sheriff's Office is investigating after a $35,000 mechanical bull belonging to the Ram brand was reported stolen, only to be found 600 miles away in North Carolina.

A $35,000 Ram brand mechanical bull reported stolen after Pontiac's Roadkill Nights was found in North Carolina, raising ...

The mystery of whether Stellantis’ custom-made mechanical bull was stolen has come to an end. According to Stellantis, the ...