Shein and Temu cut digital advertising in the U.S. and increased spending in Europe, particularly the UK and France.

Shein and Temu are spending more on advertising in Europe – and sharply pulling back in the US – as President Trump’s tariffs ...

Shein and Temu are aggressively expanding their digital presence in Europe and Latin America amid Trump tariff escalation.

Shein and Temu, fast-fashion e-commerce platforms that ship merchandise from China, boosted their spending on digital ads in ...

Donald Trump has axed a loophole that allowed Chinese retailers to ship goods directly to US consumers without paying import ...

The biggest increases in ad spending were in France and the UK. Shein increased its spending by 35% in those countries, while ...

Fast-fashion giants Shein and Temu have significantly ramped up digital ad spending in Europe as U.S. trade barriers threaten ...

Donald Trump has axed a loophole that allowed Chinese retailers to ship goods directly to US consumers without paying import ...

Could e-commerce platforms like Temu and Shein now flood Europe with cheap exports? US President Donald Trump's scrapping of a duty-free loophole has shattered Temu and Shein’s business model ...

With import tariffs jeopardising their US growth potential, e-commerce platforms Shein and Temu are beginning to focus on ...

The fast-fashion giant launched an elaborate PR campaign in Washington, hiring at least three high-ranking Trump officials.

Since May 2, 2025, the US ended a customs rule that allowed Chinese platforms like Shein, Temu and AliExpress to flood the ...