Behind the TikTok hauls to Insta-ready aesthetic, a backlash is brewing, and Italy and France are leading the way.

The online fast fashion retailer, Shein, has been fined by Italy's antirust authority AGCM for "misleading or omissive" ...

The Italian Competition Authority announced Chinese retailer Shein was fined more than $1 million for allegedly "misleading" ...

Europe pivot Temu and Shein have boosted their ad spending in Europe, particularly in the U.K. and France, according to a report from Reuters, reflecting their shift away from the U.S.

Europe pivot Temu and Shein have boosted their ad spending in Europe, particularly in the U.K. and France, according to a report from Reuters, reflecting their shift away from the U.S.

Fast-fashion giant Shein will strengthen its presence in Europe and Mexico, including selling more locally made products, in a bid to diversify its China-centric supply chain.

As Temu and Shein suffer from tariffs in the U.S., the companies have been shifting focus to Europe, where their sales grew in May, according to consumer trend data from Consumer Edge.

LONDON, June 7 (Reuters) - As online fast-fashion retailer Shein ramps up its pre-IPO charm offensive in Britain, pushback is growing too from Europe's retail industry and lawmakers.