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Azira and Chameleon Digital Media show how location data and behavioral insights help small agencies target smarter, prove ...
Dale worked with David Droga beginning at Saatchi London and eventually became one of advertising’s most acclaimed producers.
The decline of in-person culture is making it harder for young professionals to learn the unwritten rules of work.
Sunday’s activation at the “It’s a Small World” ride was led by Ben Cohen to emphasize the effect of war on children.
The Barnes Firm said it was inspired by Clemenger BBDO’s “Mistakes” ad, which won a Gold Lion in Cannes.
Victoria's Secret's Pink scores a Gen Z win with LoveShackFancy and Celsius makes the most of a bad situation—plus, why it was a bad week for Claire's, Zara and Celsius.
Rapid RCT pre-testing lets marketers prove persuasion, fueling faster, data-driven creative decisions that outperform ...
Pacific's senior director of digital media, explained in a blog post why he's doing programmatic media buying in-house, ...
VAB report cites growing number of YouTube video takedowns for standards violations. Separate reporting by Adalytics and Ad ...
AI can generate impressive outputs, but without human intent, restraint and meaning, it will never create work that truly connects.
Gen Z teens are posting less and guarding their social credibility—so brands must earn trust in quieter, more creative ways.