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Mother London’s campaign in Brighton arrives ahead of a store opening there this week.
In a culture shaped by soft signals and scrolls, brands can win Gen Z with work that’s quiet, stylish and deeply in tune with ...
Sunday’s activation at the “It’s a Small World” ride was led by Ben Cohen to emphasize the effect of war on children.
Wimbledon's biggest influencer is AI, Google's Veo 3 is being used to make commercials, Guess jeans generated a print model ...
VAB report cites growing number of YouTube video takedowns for standards violations. Separate reporting by Adalytics and Ad ...
As marketing budgets tighten, brands are pouring more money into influencers who can not only drive reach, but host IRL ...
Kardashian says she wanted a visual world that’s “light, airy and a little dreamy” for her better-for-you snack brand.
Rapid RCT pre-testing lets marketers prove persuasion, fueling faster, data-driven creative decisions that outperform ...
Pacific's senior director of digital media, explained in a blog post why he's doing programmatic media buying in-house, ...
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Dale worked with David Droga beginning at Saatchi London and eventually became one of advertising’s most acclaimed producers.
Ad Age partners with executive search firm Taligence for a monthly look at the biggest CMO hires and employment trends. The ...