In a world of fleeting trends and ever-shifting digital landscapes, legacy brands face a daunting challenge: how to connect ...

Brands are navigating a landscape where consumer voices shape narratives. The Cervical Cancer campaign missed the mark by ...

Mannequins, the lifeless figures that somehow breathe life into sales, one perfectly posed outfit at a time, are the unlikely ...

Discover how Cothas Coffee Co. successfully modernized its brand identity for the 75th anniversary without losing its loyal ...

Adidas faces accusations of cultural appropriation in Mexico for allegedly plagiarizing traditional Indigenous huaraches with ...

European broadcaster RTL Group is focusing on streaming growth. It plans to acquire Sky Deutschland. This move aims to offset ...

Levi Strauss & Co. has appointed Hiren Gor as managing director for South Asia, Middle East and Africa. Gor has been with the ...

Disney is set to shut down the Hulu standalone app in 2026, merging it into Disney+. This move, expected to yield operational ...

Television ad volumes in India declined 10 percent in Jan–Jun 2025, signalling cautious advertiser spending, as per TAM AdEx.

DoorDash anticipates a strong third quarter, exceeding Wall Street expectations with projected gross merchandise value ...

Kenvue, facing investor pressure and lackluster performance in its skin health and beauty unit, has cut its annual sales ...

Warner Bros Discovery reported a surprise Q2 profit, fueled by streaming subscriber growth and blockbuster movie releases ...