Why Are Long-Term Employees Important?. Finding good employees is challenging for any business. Even if you manage to find good workers, retaining them is another challenge. High turnover suggests ...

The Importance of a Good Organizational Structure. Businesses require structure to grow and be profitable. Designing an organization structure helps top management identify talent that needs to be ...

Examples of Bait & Switch Advertising. Bait and switch advertising is when a company offers consumers an appealing deal and then changes the deal when consumers make direct inquiries. The Federal ...

The Advantages of Using Social Media Marketing. With the popularity of digital marketing on the rise, many businesses are investigating how social media can help them promote their products and ...

Workers today are more productive than they've ever been. The impact of technology on work, both in manufacturing and in communication, has exponentially increased the rate of production and speed ...

What Are the Duties & Roles of a Title Company?. Title companies play several key roles in common real estate transactions. Title companies generally act as the combined agent of the insurance ...

5 Most Common Advertising Techniques. A successful advertisement creates a desire in viewers, listeners or readers. It also provides information on how to fulfill that desire and makes the ...

The Advantages of Email in Business Communication. Email in business can be used for intra-company communications, marketing purposes and coordinating with business partners, suppliers and ...

The Advantages of a Customer Incentive Program. Customer incentive programs offer benefits to loyal buyers. Some businesses offer frequent-shopper discounts or points-based reward systems that ...

Professional & Ethical Behavior in the Workplace. Professionalism and ethical behavior in the workplace can benefit your career and improve your working environment. Understanding examples of ...

What Is the Profit Margin for Retail Clothes?. As in any business, retail clothes companies are concerned with the bottom line: profits. With many, detailed financial calculations necessary to ...

What Is Cognitive Dissonance in Marketing?. Cognitive dissonance refers to conflicting attitudes, behaviors or beliefs, according to Simple Psychology. The theory of cognitive dissonance states ...