In today’s Digest, we cover Musk adding ads to X’s AI chatbot, OpenAI launching GPT-5, and US Secretary of State Marco Rubio ...

Improving representation within the advertising industry forms part of moving towards a more inclusive society for all.

Shirley Marschall explores vibe targeting, and why it's becoming the industry's latest black box. Oh AI, you really are the ...

As Australia’s leading effervescent vitamin, Berocca had long been pigeon‑holed as a hangover remedy. To broaden relevance, ...

Meanwhile, Apple is plotting its own course in the AI race, forming an internal “Answers” team to build a stripped-down ...

Once approved by regulators, Disney will own 72% of ESPN, with Hearst holding the remaining 18%. Disney CEO Bob Iger framed ...

Contextual targeting has been steadily growing in demand over the past years, making a mighty resurgence into the ecosystem.

The new UK CTV Pulse 2025 reveals that 42% of viewers choose to watch via AVOD (ad-supported video on demand) services, a 7% ...

Of course, the pre-AI era KPIs of measuring brand loyalty are still relevant: repeat purchase rate, customer lifetime value, ...

ExchangeWire CEO Rachel Smith sat down with DoubleVerify's Mark Zagorski and Ciarán O'Kane at Cannes 2025 to discuss the ad ...

In today’s Digest, we discuss Apple’s new ‘Answers’ team aimed at enhancing AI search capabilities, OpenAI’s $8.3bn ...

According to a study by Piwik PRO, over 40% of organisations are considering moving away from U.S.-based marketing software.