MobileMoxie CEO Cindy Krum told Near Media that she thinks the multitask unified model (MUM) is the future of monetization, performance and optimization for organic and paid media.

The agency veteran succeeds Marla Kaplowitz, who is departing at the end of May after leading the group for eight years.

With sales down and trade war swirling, the company elevates its CMO and splits key leadership roles in a bid to win back ...

AI, online ad serving, media buying, and search require a substantial amount of energy that companies have been trying to ...

Redscout has tapped Leah Brier Bienstock as senior strategy director to help clients pursue growth opportunities. The brand ...

Arkansas officials will ask the 8th Circuit to reinstate a law that would require social platforms to verify users' ages, and ...

Todd Snyder has agreed to pay nearly $350,000 to settle charges that it violated a California privacy law requiring website ...

Batter has been on the company's board since 2022 and most recently served as CEO of MarketCast. Earlier in his career, ...

These athletes will receive free glucose monitors as well as mentoring from Dexcom's network of pro sports brand ambassadors.

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The deal - which covers the next two upfront TV cycles - will continue NBCU's previous ad structure in part. Analysts say ...

Google on Tuesday introduced a suite for search campaigns with one-click features where AI learns from current keywords, ...