Aaru will add to IPG’s Acxiom capabilities in identity resolution and audience management, aiming to predict which audiences are most qualified for acquisition, upselling, cross-selling and win-back, ...

Seles is going public with her experience as a patient living with myasthenia gravis in a partnership with Argenx.

Andy Miller, Healthline, and Rebecca Grapevine, Healthbeat ...

In partnership with the National Psoriasis Foundation, Boehringer Ingelheim has launched a new campaign to increase awareness and education for generalized pustular psoriasis (GPP). The campaign will ...

A California jury found that Meta was “eavesdropping” in women’s health data. This decision has implications on the future of health privacy.

Today, an estimated 15% of 26-year-olds go uninsured, which, according to a KFF analysis, is the highest rate among Americans of any age.

When the Affordable Care Act was passed in March 2010, the goal was to help more Americans get health insurance. Fifteen years later, that system is anything but user-friendly.

Healthcare marketers should keep a close eye on and learn from campaigns like American Eagle’s – and then decide whether the edginess of an ad is worth the effort.

Healthbeat interviewed 11 CDC workers, who offered a rare glimpse into conditions at the agency. All but one had been fired then offered their jobs back.

Today, an estimated 15% of 26-year-olds go uninsured, which, according to a KFF analysis, is the highest rate among Americans of any age.

The biopharma’s campaign for the treatment, which received FDA approval late last year to treat HS, aims to help patients get back to daily activities.

SERB Pharmaceuticals plans to buy Y-mAbs Pharmaceuticals in a $412 million all-cash deal. CorMedix bought Melinta ...