Sydney Sweeney reveals she had no idea what fame would cost her at 18, as she addressed privacy concerns feeling "guarded." ...

American Eagle's response to criticism of Sydney Sweeney's jeans ad represents a cultural shift away from corporate apologies ...

Sydney Sweeney can raise a glass to bumper publicity this week - but she may soon be toasting with beer rather than champagne if she signs as the new face of Bud Light.

Sydney Sweeney and Labubus are both being "sold" to Gen Z in varying ways and experts share their take on why this generation ...

Bud Light’s comeback plan may hinge on Sydney Sweeney, with a rumored $10M deal to revive sales after its PR nightmare.

The Senate used to run on deals involving everything from pipelines to feral cows. Reviving them could be the first step to ...

The furore surrounding Sydney Sweeney is far from euphoric, and her so far silent reaction has left her at risk of losing fans.

Sydney Sweeney appears to have some involvement in The Devil Wears Prada 2. Sweeney, 27, was reportedly spotted on the set of ...

When ‘The Devil Wears Prada 2’ began filming, the return of Meryl Streep, Anne Hathaway, Emily Blunt, and Stanley Tucci was ...

As Sydney Sweeney remains mum on the backlash to her American Eagle jeans ad, a defaced billboard in SoCal claims she has new ...

Sydney Sweeney may be positioned to secure one of the most lucrative celebrity endorsements of the year, with industry speculation suggesting the actress could earn up to $10 milli ...

After Sydney Sweeney's American Eagle ad ignited an online "jeans/genes" controversy, Chiefs heiress Gracie Hunt used the ...