A central focus of the ATP TikTok partnership is player engagement. The ATP wants more athletes to embrace the platform as a ...

The newest popular influencer on TikTok’s “For You” page might be the scroller’s favorite tennis player. The ATP sure hopes ...

The ATP is partnering with TikTok to enhance tennis content and engagement on the platform. This collaboration focuses on ...

TikTok and the Association of Tennis Professionals (ATP) announced a global content partnership focused on delivering compelling athlete and men’s tennis content to fans through creator collaboration.

TikTok has announced a new partnership with the Association of Tennis Professionals (ATP), which will see the app host an expanded range of exclusive ATP tour content throughout the season. TikTok’s ...

TikTok will partner with the Association of Tennis Professionals (ATP) for a global content deal to facilitate more creator collaboration connected to the sport.