The newest popular influencer on TikTok’s “For You” page might be the scroller’s favorite tennis player. The ATP sure hopes ...

The social media platform is a vital route into tennis for casual fans. But can the sport embrace the chaos that makes it so?

A central focus of the ATP TikTok partnership is player engagement. The ATP wants more athletes to embrace the platform as a ...

TikTok will partner with the Association of Tennis Professionals (ATP) for a global content deal to facilitate more creator collaboration connected to the sport.

The ATP is partnering with TikTok to enhance tennis content and engagement on the platform. This collaboration focuses on ...

Swiatek navigated 'most extreme' turnaround before New York doubles win Sinner pulls out of US Open mixed doubles with Siniakova ATP partners with TikTok to capitalize on behind-the-scenes content ...

The ATP Tour is the latest rights-holder to turn to content creators, entering into a global agreement with TikTok focused on ...