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In the 1970s and 80s, Club Biscuits ran a hugely popular series of ads built around the catchy jingle “If you like a lot of chocolate on your biscuit, join our Club.” The tune became one of the most recognisable in British advertising, especially among children. But behind the cheerful music and simple visuals were some surprising creative decisions that few people ever heard about. The jingle was originally written in under ten minutes as a throwaway melody during a lunch break. The composer ha

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