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On April 23, 1985, Coca-Cola Company introduced a product it was sure would be a hit: new Coke. The soda was intended to stave off rival Pepsi, which had been gaining on Coke's market share. The new Coke flopped in such a titanic way that it stirred nationwide campaigns aimed at bringing the old Coke back. As Heba Kanso reports, the 77 days ...
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