Stuart Hall's Encoding Decoding Model of Communication: In Depth Explanation
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Stuart Hall's Encoding Decoding Model of Communication: In Depth Explanation
Stuart Hall’s Encoding / Decoding Model of Communication is a theory of Communication that suggests how audiences derive meaning from media texts (artifacts). These meanings can be dominant, negotiated or oppositional. Contrary to other theoretical models, the audience is active, not passive.
64.8K viewsAug 24, 2018
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